25 years of marketing experience
From the early internet to today, we have worked through successive stages of marketing and media development, combining that experience with current ways of reaching customers in China.
CHINESE SOCIAL MEDIA · CONTENT · STRATEGY
Your next market.
Closer than you think.
Chinese social media management and service excellence training for overseas businesses.
25 years in business · Four service languages · Japan branch
01 / 02
HONG MEDIA / CHINA MARKET PARTNER
WHY HONG MEDIA
25 years of experience.
A partner who understands your business.
We help overseas small and medium-sized service businesses reach mainland Chinese customers, with experience supporting travel agencies, hotels and department stores.
Focused on overseas service SMEs
We have long served small and medium-sized service businesses overseas, with practical understanding of cross-language communication, explaining service value and reaching mainland Chinese customers.
Communication in four languages
We provide services in English, Japanese, French and Spanish, helping overseas businesses communicate their offerings and marketing needs clearly.
A Japan branch and regional experience
Our branch in Japan supports travel agencies, hotels and department stores in attracting Chinese customers, with particular attention to businesses in regions outside Tokyo.
Clear stories. Thoughtful content. Stronger connections.Xiaohongshu / Douyin / WeChat Channels / WeChat Official Accounts
TWO BUSINESS LINES · CHOOSE YOUR PATH
Chinese social media management
Chinese content, ongoing account management and enquiry handover for overseas businesses.
Explore managed services ↗Jiang Hong Huashang Service Excellence Academy
Online and in-person learning in service excellence and SEO / GEO customer acquisition.
Explore the academy ↗About us / HONG MEDIA
25 years in business.
Connecting overseas services with China.
HONG MEDIA is operated by 上海携行商务咨询有限公司, a company with 25 years of business experience. We help overseas service businesses promote their offerings in China and attract customers from mainland China. Our two business lines — Chinese social media management and business training — help Chinese customers discover overseas products, experiences and services.
Experience in Japan
We have completed multiple successful projects in Japan, helping service businesses promote their offerings to mainland Chinese customers.
Discuss working together ↗Supporting a range of service industries
- Hotels
- Cruises
- Resorts
- Transport fleets
- Restaurants
- Department stores
- Wine cellars
- Beauty services
- Hospitals
- Entertainment
Inside our working day
01 / OUR APPROACH
A local voice.
A global perspective.
Your business has a story worth telling. We help make it relevant to Chinese audiences — with thoughtful localisation, platform-specific content and consistent day-to-day management.
Discuss your China plans ↗SHANGHAI PERSPECTIVE
A city of stories.
A perspective on people.
From neighbourhood culture to digital content, we look at how brands become part of everyday life — and bring that perspective to Chinese content planning.
02 / WHAT WE DO
A clearer approach
to your China presence.
Choose platforms around your customers and business goals, with clear responsibilities and deliverables.
Brand & content strategy
Define your audience, product story and content plan for the Chinese market.
Typical deliverablesAudience and positioning brief · Editorial roadmap
Chinese content creation
Turn your brand materials into platform-ready articles, short-video scripts and product stories.
Typical deliverablesLocalised copy · Visual briefs · Video scripts
Account management & enquiries
Manage publishing and interactions, then hand relevant enquiries over to your team.
Typical deliverablesPublishing calendar · Interaction and enquiry handover
Reporting & improvement
Review content performance and qualified enquiries to refine the next stage of work.
Typical deliverablesPerformance review · Recommendations for the next cycle
03 / PLATFORM EXPERTISE
The right channels.
One connected strategy.
Start where your customers look for ideas, research a purchase and ask questions. We select the channel mix around your business.
Xiaohongshu / RED
Discovery & considerationEditorial stories, practical guides and visual content that help people understand your offer.
Douyin
Short-form storytellingVideo concepts, scripts and publishing plans built around the experience behind your product.
Official account content and video channels that support a more continuous conversation.
04 / SECTORS WE SUPPORT
A world of experiences.
A Chinese audience.
01
Hotels & cruises
Explain rooms, itineraries and service experiences for Chinese travellers.
Explore your opportunities ↗
02
Wineries & experiences
Bring your origin, craft and visitor experience into a clear brand story.
Explore your opportunities ↗
Products with a point of view.
From independent fashion to personalised gifts, explain the details, craft and customer experience that make your offer worth exploring.
05 / HOW WE WORK
From first conversation
to a working partnership.
Discover
Your market, audience, available materials and current challenges.
Plan
An agreed scope, channel selection, approval process and responsibilities.
Create & manage
Content preparation, your feedback, publishing and customer interactions.
Review & refine
A clear review of activity, enquiries and what to improve next.
06 / Business academy
Jiang Hong Huashang Service Excellence Academy
An independent training business for Chinese business owners and service-sector teams. Learn how to serve customers well and help customers find you. Academy enquiries are welcome without purchasing our social media management services.
TWO WAYS TO LEARN
Online learning
Explore course topics and practical exercises around your own customer service and marketing challenges.
In-person learning
Work through service scenarios, group discussions and practical tasks face to face.
TWO CURRICULUM AREAS
Chinese-style service excellence
Turn service principles into actions that customers can experience.
- Customer needs and service experience design
- Handling complaints, re-engaging inactive customers and communicating value
- Customer relationships, repeat business and referrals
- Standard operating procedures (SOPs) and team implementation
Customer acquisition through SEO & GEO
Learn to organise useful service information for search engines and generative AI search.
- Search intent and sector-specific keyword planning
- Website structure, page titles and service content
- FAQs, business information and credible content
- Content structured for AI understanding and citation
- Enquiry pathways and performance review
Discuss courses and learning options ↗
Detailed syllabus, dates, venues, teaching languages and fees are confirmed with each course.
07 / QUESTIONS & ANSWERS
Before we get started.
Who approves content and handles customer enquiries after we start?
Before work begins, we agree on contacts, material sharing, content approval and enquiry handover. Your team verifies business facts such as prices, availability and service terms. We prepare, publish and organise initial enquiries within the agreed scope. Response times and responsibilities are written into the proposal.
We already have a website and overseas social accounts. Do we need to create everything again?
No. We first review your existing website, accounts, photos, videos and brand materials, including whether the usage rights and information are complete. We then identify what can be localised and reused and what needs to be added. You confirm information such as prices, opening times, transport and booking conditions before publication.
We are getting views but no enquiries. What should we check first?
Check whether your content reaches the right audience, explains your service and location, and makes the booking or enquiry route clear. We review content performance alongside relevant enquiries before recommending changes. Views and followers do not automatically translate into bookings.
Can we reach Chinese customers without Chinese-speaking employees?
Yes, with clear responsibilities. You supply accurate service information, photos and videos you have permission to use, and a business contact for approvals. We provide Chinese content planning, account management and enquiry handover. Business communication is available in English, Japanese, French and Spanish; response coverage and hours are agreed before work begins.
Is China marketing relevant to a small hotel or travel agency outside Tokyo?
Start with your target guests, transport access, distinctive experiences and ability to serve them. Regional businesses can explain their value through travel directions, seasonal experiences, accommodation details and booking questions. Our Japan branch helps us discuss promotion around the practical needs of local service businesses.
With a limited budget, how can we judge whether the work is effective?
First define your target customers, then agree on channels, content volume, scope and review measures. Alongside reach and engagement, look at relevant enquiries, enquiry-to-booking conversion and customer feedback. Booking data requires cooperation from your team. Fees depend on the agreed scope; we do not guarantee a fixed number of customers or search rankings.
Can we take training without buying social media management?
Yes. Training is a separate business, with online and in-person options. Topics include customer needs, complaint handling, repeat business, referrals and team implementation, as well as SEO/GEO customer acquisition. Content, dates, teaching languages and fees are confirmed for each course.
Ready for your
China chapter?
Tell us where you operate, what you offer and who you want to reach in China.
Business enquiries[email protected] ↗
Phone+86 199 0175 3624
China 400 service number400-021-2110
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